195 PiccadillyNOVAK (UK)

195 Piccadilly celebrated famous faces from film and television using images from BAFTA’s archive.195 Piccadilly celebrated famous faces from film and television using images from BAFTA’s archive.195 Piccadilly celebrated famous faces from film and television using images from BAFTA’s archive.

Paying homage to the building’s origins as the home of the Royal Society of Watercolour Painters, this colourful animated projection was accompanied by a soundtrack composed by Ed Carter and inspired by the classic music that helped define whole genres of film and television.

NOVAK are an award-winning creative studio based in Newcastle upon Tyne, UK, who specialise in motion design and immersive experiences. They work with clients across the globe and showcase their work to international audiences. They produce a diverse selection of works and exist in both the artistic and commercial worlds. Through large-scale visual presentation and projection mapping, they create spectacular works that go beyond simple eye candy, but are informed and inspired by the works’ location and social significance. Their work is visually stunning while conveying historical narrative and providing geographical relevance that resonates deeply with broad audiences. In addition, NOVAK create outstanding 2D and 3D motion design for television and web broadcast along with show-stealing visuals that accompany chart-topping musicians around the world.

See more at novakcollective.com.

Watch the video of this piece:

Novak have also created other projections for Lumiere – Voyage for Lumiere Derry-Londonderry 2013 and Fool’s Paradise for Lumiere Durham 2015.