10.VOYAGE (Austins Department Store)

Novak (UK)

Inspired by Austins' claim to be the world's oldest department store, Novak took us on a whistlestop audio visual journey through time. Combining modern projection techniques and visuals, the viewer went on a light-hearted, amusing and bizarre journey, custom built to fit the building’s facade.

Voyage, Novak, Lumiere Derry~Londonderry, Produced by Artichoke, Commissioned by City of Culture, photograph by Chris Hill

This was amazing! Watching sharks swimming in and out of the windows was surreal! The booming music and sound-effects added to the whole scene - it was just magical

- (Anne Brosnan)

I'm speechless!

- (Deborah McCusker)

Austins Department Store was established in 1830, and is reputedly the world's oldest independent department store.  Inspired by this iconic building, Novak created an audio-visual journey drawing on the fantastical novels and imagination of Jules Verne, and popular culture form the late 19th century and early 20th century when Austins was in its heyday.  The piece featured a bespoke score by composer Ed Carter.

About the Artists

Specialising in motion design and immersive experiences, Novak work around the world creating artistic and commercial work including 2D and 3D motion design for television broadcast, show stealing visual shows that accompany chart topping musicians (including Disclosure, Magnetic Man, Calvin Harris, Deadmau5), while also indulging their passion for sheer visual spectacle through the creation of breathtaking 4D projection mappings.

Find out More

Artist's Website

Artist's Blog

Accessibility Information

If you are wondering whether you will be able to view this installation for reasons of personal mobility, please visit the accessibility page for more information.


We apologise for the disruption caused to the businesses on The Diamond, and would like to say a special thank you to Oakland Estate Agents and the Red Cross shop for their support. 

  • Commissioned by

  • Principal Partner

  • Commissioned by

  • Principal Partner